If you build it, will they come?

Movies have become the literature of the 21st century. To me, the greatness of a movie is how quotable it is. If a line from the movie can be worked into every day life, the movie is great.

In the movie Field of Dreams, Kevin Costner's character Ray Kinsella hears a voice that says "If you build it they will come."

Many small businesses and non-profits have that same mentality when it comes to their web sites. They quote may have worked in the movie, but in the realm of the internet, it is dead wrong.

What good is a web site if a person can not find it? Sure, you can put your site on business cards, newspaper ads and the like, but most people are going to Google or another search engine to find things.

If you want to get noticed, you need to be atop the search engine result pages (SERPs). One way to keep up on trends is to read blogs such as this one or at sites such as searchenginewatch.com. They provide up to date information and strategies to help your site (and thus your business or non-profit) be relevant.

Have your optimized your site? The search engines are looking for sites that provide users with a good experience. The way to promote a site is no longer to stuff meta tags with keywords. You need to have your key words in the content that people read too. If you are looking to draw people to your business or non-profit from a certain geographic location, make sure you "proudly serve the great Baltimore area including Bel Air, Edgewood, Forest Hill, and Harford County."

If you need help moving your site up in the ranking the correct way, I will be glad to help. Visit esggraphics.com today.