Google and Marketing

As I mentioned last week, the greatness of a movie is in whether it can provide great lines or not.

If you have time, read The Google Story by David A. Vise and Mark Malseed. It is a fascinating story. I have been reading it this past week and it shows how word of mouth can help spread your message. So what then does the title of this post have to do with that? Well, Google's Don't Be Evil is their informal motto. I think every one should have a motto or mission statement.

Some business people I have met in my more than 6 years in Marketing have had a Forest Gump approach to marketing. That is to say "Life is like a box of chocolates, you never now what your goin' to get." When asked what there marketing plan, mission statement, etc. are; the response if "well, um, it's, ah, well, it's to make money and ..." As the old saying goes "People don't plan to fail, they fail to plan."

Before you start a business (or even if you already have one) take time to plan a motto/mission statement/marketing plan. If you do, you may not always not what you're going to get, but you will be better prepared and can minimize risks.